Small Business for Dummies by Veechi Curtis

$39.95 AUD

Category: Business

Get inspired to build a profitable business with this essential guide In the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you’ll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business. From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You’ll learn how to identify what’s different about your business, and how you can use this knowledge to build your brand and generate above-average profits. This new edition also covers: Using business plans to stay one step ahead Building positive teams and managing employees Creating financial projections that actually work Attracting the kind of customers you really want Expanding your online presence Whether you’re a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way.   ...Show more

The Art of Business Wars by David Brown; Business Wars

$32.99 AUD

Category: Business

Based on the chart-topping BUSINESS WARS podcast re-imagined using Sun Tzu's THE ART OF WAR as a guide, THE ART OF BUSINESS WARS features stories and lessons from history's greatest business rivalries revealing why some companies triumph while others crumble. Business is a fight for survival. In busin ess as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters. In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious. By compiling powerful insights uncovered over hundreds of podcast episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue rich in popular history. The stories in The Art of Business Wars will inspire you, and the lessons you can draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a creative freelancer or the CEO of a multinational manufacturer. ...Show more

Behavioural Economics - Psychology, Neuroscience, and the Human Side of Economics by David Orrell

$22.99 AUD

Category: Economics | Series: Hot Science Ser.

The controversial science that claims to have revolutionised economics.

Legacy: What the All Blacks Can Teach Us About the Business of Life by James Kerr

$32.99 AUD

Category: Business

Go inside the notoriously secretive world of the New Zealand All Blacks rugby team to reveal 15 powerful and practical lessons for leadership and business that helped to build one of the most successful sporting clubs in history, now the subject of the Amazon Prime documentary series All or Nothing. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy? ...Show more

Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli

$29.95 AUD

Category: Business

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Fac ebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach.  Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.   ...Show more

Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou

$18.99 AUD

Category: Business

A New York Times bestseller to be adapted into a film with Jennifer Lawrence to star. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup 'unicorn' promised to revolutionize the medical industry with a machine that woul d make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: the technology didn't work. For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at the Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos' articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. In Bad Blood John Carreyrou tells the story of Theranos, and encourages us to consider the possible repercussions of our blind faith in a small group of brilliant individuals.  ...Show more

Bitcoin Billionaires - A True Story of Genius, Betrayal, and Redemption by Ben Mezrich

$22.99 AUD

Category: Business

From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires - the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off. Ben Mezrich's 2009 bestseller The Accide ntal Billionaires is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network . Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into an eccentric character who tells them about a brand-new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize crypto" is, in their own words, "either the next big thing or total bulls - t." There's nothing leftto do but make a bet. From the Silk Road to the halls of the Securities and Exchange Commission, Bitcoin Billionaires will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26, 2017, the Winklevoss brothers became the first bitcoin billionaires. Here's the story of how they got there - as only Ben Mezrich could tell it. " ...Show more

Bold Moves by Pippa Hallas

$29.95 AUD

Category: Business

Have you ever wanted to be a bigger, braver version of yourself? Can you imagine how that would expand your perspective on your career, your relationships and your life? Now is the time to be bold! In Bold Moves, Pippa Hallas, shares the inspiring story of her great aunt, Ella Baché, who fled war-torn Europe to start one of the world's best loved skin care companies. Through conversations with other remarkable Australian women including Lorna Jane Clarkson, Tracy Spicer and many more, Pippa shares the moments when these women stood up, spoke out and fearlessly redefined their futures. As women and beauty trends have evolved over the decades, Ella Baché has kept pace while holding true to the core values of the company. Pippa opens up about the journey behind the brand, the disruptions, the innovations, the mistakes, and the risks that have made it what it is today. Featuring personal advice -- as well as her own journey as CEO and as the mother of two young boys -- this book will show you how to: embrace your personal story fortify your voice design the life you want to live love your own skin build your personal legacy. In a world of constant change, ground breaking technology, unprecedented transparency and unrivalled expectation, it is harder than ever to live a life of truth and passion. Bold Moves will give you everything you need to stand up and be bold in every part of your life.  ...Show more

Career Conversations by Greg Smith Sr.

$29.95 AUD

Category: Business

When people experience career satisfaction, it unleashes boundless energy, creative and capability. Yet most leaders feel illequiped and reluctant to have meaningful career conversations with their employees, that will assist them in finding such satisfaction. While most employees understand they are re sponsible for their own careers, many are unaware of how to navigate their career pathways, and many leaders have delegated this aspect of their leadership responsibility to the HR department. With present disruptions to the job market, it's never been easier for employees to shop around for other job opportunities, with competitor approaches made more accessible via platforms such as LinkedIn, and Search Firms mining these resources for the best candidates. Ongoing career conversations are the key to investing in employee relationships and taking an active, dynamic and ongoing interest in their career satisfaction and development. This book assists leaders develop their skills in holding career conversations and build this capability into their everyday leadership. ...Show more

Connecting Profit with Purpose by Phil Preston

$29.95 AUD

Category: Management

Earn At Home Mum: How to Boost Your Income or Start Your Own Business From Home by Jody Allen

$24.99 AUD

Category: Business

Are you looking for a flexible way to earn more cash that fits in around your family?Have you always wanted to start your own business but aren't sure how? Do you dream of the freedom to set your own schedule and work from home?Jody Allen will show you how to make it happen.Jody, also known as the Stay at Home Mum, has been there and done it herself. She was made redundant while pregnant with her second child and, inspired by necessity, built a money-saving blog from her kitchen table that has grown to become Australia's biggest mothers' network.In this book, Jody explains everything she's learned to help other women get it right- from how to choose a smart business idea and where to start, to the best marketing strategies and digital tools to use, and much more. And it isn't all computer-based earning - Jody's advice covers offline money-making opportunities, too.Whether you want to bring in a little extra income on the side or build your own company from scratch, Earn at Home Mum will give you the knowledge and confidence to make the leap to earn at home. ...Show more

Econobabble: How to Decode Political Spin and Economic Nonsense by Richard Denniss

$27.99 AUD

Category: Business

'Economics is like a tyre lever- it can be used to solve a problem, or to beat someone over the head.' What is econobabble? We hear it every day, when politicians and commentators use incomprehensible economic jargon to dress up their self-interest as the national interest, to make the absurd seem inev itable or the inequitable seem fair. This book exposes the stupid arguments, bizarre contradictions and complete lack of evidence upon which much 'common sense' about the economy rests in Australia. Econobabble is for those who, deep down, have never believed that it makes sense, economic or otherwise, to help poor people by slashing public spending on the services they need. It's for those who have a sneaking suspicion that it would be cheaper to avoid the effects of climate change than to let them happen and then 'adapt'. And it's for those who think pitting public health and aged care against the economy is a false dilemma, one that's short-sighted, callous and potentially dangerous. In this fully updated and expanded edition, Richard Denniss demolishes the tired and misleading arguments of right-wing economic 'experts' with humour and precision, empowering you to cut through the babble and reach the truth. ...Show more