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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore (Newcastle Business School, UK)
$34.99 AUD
Category: Business | Series: Collins Business Essentials Ser.
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early ma ...Show more
Gstaad Glam (Assouline Luxe Travel) by MOORE GEOFFREY
$195.00 AUD
Category: Travel
In the southwest corner of Switzerland, nestled among the snowy mountains of the Swiss Alps is the picturesque, upscale resort town of Gstaad. Teeming with exclusive ski clubs and a fur coat–clad jet set, Gstaad is the definition of Alpine chic, which is evident in the luxurious, family-owned Gstaad Pal ...Show more
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