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The Unconventionals - How Game Changing Companies Shift the Market to Their Advantage - and How You Can Too by Mike O'Toole; Hugh Kennedy
$27.99 AUD
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Category: Business | Series: Ignite Reads Ser.
What do electric shavers, craft beer, and DNA tests all have in common?They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By sim ...Show more
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