Have you ever had a great idea but didn't know where to start? The rules of creativity are simple. Founder and CEO of creative network Zealous, Guy Armitage shows you how to unlock your creative potential with seven easy steps.



Everyone is born creative (have you ever met a child that wasn't creative? Nor have we). Our experiences directly impact our ability to stoke our imaginations. Part manifesto, part how-to guide, this book aims to unleash your creative spark through humour and simple, playful prompts and exercises.



From 'nothing is original' to 'change is uncomfortable', 'failure is your friend' and 'flashing the right way'*, Guy brings together the most valuable lessons in re-discovering your creative self. Featuring seven simple chapters and filled with helpful tips, anecdotes and easy-to-follow advice, this is the only book you need to get started and stay motivated, keep your creativity flowing and make your ideas happen.



A book for all types of creatives.



*Seeking out feedback, not the other kind of flashing.